AL MASOUD TRADING: PALESTINIAN OLIVE OIL

POEVOO : PALESTINIAN ORGANIC EXTRA VIRGIN OLIVE OIL

PRODUCED BY CANAAN FAIR TRADE

BURQIN, JENIN PALESTINE.

VIDEO: CANAAN FAIRTRADE PRODUCT LINE

www.canaanmalaysia.blogspot.com

Canaan Fair Trade , a Palestinian company with a social mission, was founded in 2004 to empower thousands of small farmers caught in conflict to sustain their livelihood, build hope for a better future, and promote economic and cultural interaction towards a peaceful tomorrow.

Canaan produces and distributes the organic,

Fair trade and Extra Virgin olive oil and traditional foods cultivated by 1700 small landowner farmers and 200 women producers joined in the 50 cooperatives of the Palestine Fair Trade Association. Canaan products are

sold in 15 countries around the world. Canaan Fair Trade is the first 3rd party certified fair trade olive oil in the world, and the largest exporter of olive oil from Palestine to Europe and North America.

Canaan gives back to its farming community through programs that plant olive trees, extend micro-loans to women's collectives, award college scholarships to farmers children, and convert tractors to run on used falafel oil.

WE ARE FARMERS. WE ARE FATHERS, MOTHERS, DAUGHTERS AND SONS.

We are women's cooperatives. We are families who choose to make a positive contribution to the world. We find honor in sharing the fruits of our labor with others. We find dignity in work, responsibility and community. Our motto is "Insisting On Life".

WE ARE A COMMUNITY

We consolidate a large number of small scale producers joined in village-based cooperatives and networked nationally so that small farmers can benefit from sustainable and long term advanced market opportunities such as selling to supermarket chains across Europe. Through the Palestinian Fair Trade Association, we've created a model of cooperation - over 1700 farm families joined together to pool their resources. We are affording an opportunity for a large number of farmers to earn a living, sustain their relationship to their land, and provide a future for their children.

WE ARE AN IDEA

Our social and environmental values are not separate ideals--they are intimately connected in one social/environmental ecosystem. The concept of sustainability is both social and environmental. Sustainable trade must be invested in the life of the producer's community (fair trade) as well as invested in the health of the soil (organic) that produces the product.

Please visit www.canaanmalaysia.blogspot.com